Klaviyo vs GetResponse: who dominates email marketing?

As we have often discussed on these pages, choosing the right email marketing platform can make a difference for businesses aiming to grow and effectively reach their target audience.

You can find several of our comparisons on this matter in the dedicated magazine section: Klaviyo vs. Brevo, Klaviyo vs. Shopify for Email Marketing, Activecampaign vs. Klaviyo, Klaviyo vs. HubSpot, and many others.

Today's comparison continues to pit Klaviyo against another giant competitor: GetResponse.

In this article, we take a closer look at their features, market presence, and capabilities to determine which platform offers a competitive advantage.

Klaviyo vs GetResponse: Market Presence

Klaviyo distinguishes itself significantly in terms of market penetration. The platform leads among the Top 10K, Top 100K, and Top 1M websites, as well as across the entire web.

The market share percentages are impressive:

• Top 10K Sites: Klaviyo 0.67%, GetResponse 0%
• Top 100K Sites: Klaviyo 1.455%, GetResponse 0.024%
• Top 1M Sites: Klaviyo 2.458%, GetResponse 0.057%
• Entire Web: Klaviyo 0.231%, GetResponse 0.014%

Across all segments considered, Klaviyo outperforms GetResponse, demonstrating much broader adoption and penetration.

Klaviyo vs GetResponse: Coverage of eCommerce Categories

Another crucial factor is the coverage of eCommerce categories and websites. Klaviyo shows better coverage across multiple categories, including Lifestyle, Food & Drink, Sports, Home & Garden, and 20 other categories.

• Lifestyle: Klaviyo 395 sites, GetResponse 197 sites
• Food & Drink: Klaviyo 530 sites, GetResponse 167 sites
• Sports: Klaviyo 24,478 sites, GetResponse 132 sites
• Home & Garden: Klaviyo 7,889 sites, GetResponse 101 sites
• Health: Klaviyo 6,191 sites, GetResponse 395 sites
• Computers Electronics & Technology: Klaviyo 5,227 sites, GetResponse 5,114 sites

The comparative statistics between Klaviyo and GetResponse in various website categories clearly highlight Klaviyo's dominance in key sectors such as Sports, Food & Drink, and Home & Garden.

Klaviyo's significantly larger presence in these areas, for instance, 24,478 sites compared to just 132 for GetResponse in Sports, underscores its strong adoption and adaptation to the specific needs of these industries.

This dominance not only reflects in terms of quantity but also in the quality and diversification of categories where it is utilized.

Furthermore, as explained in this article, it also demonstrates its high praise for its ease and intuitive integration with Shopify.

Geographical Presence

Klaviyo's dominance extends geographically as well: the platform leads in many nations, including the United States, United Kingdom, Australia, Canada, and another 154 nations across Europe and America.‍

In contrast, GetResponse's email marketing prevails only in Russia and the Republic of Congo.

Klaviyo is the Best Choice for Email Marketing

Both GetResponse and Klaviyo offer powerful email marketing tools, but Klaviyo clearly emerges as the industry leader.

Its extensive market penetration, wide coverage of website categories and global presence make it a preferred choice for many businesses, especially in the e-commerce sector.

GetResponse, despite its good features, needs greater dissemination and penetration to effectively compete with Klaviyo.

In summary, for businesses seeking an email marketing platform with strong market presence and advanced segmentation capabilities, Klaviyo represents the ideal choice.