Activecampaign vs. Klaviyo for email marketing

When it comes to email marketing, there are many platforms to choose from, as we have seen in the recent comparisons you can find in our magazine, such as Klaviyo vs. HubSpot, Drip vs. Klaviyo and Klaviyo vs. Mailchimp.

While you catch up on reading those, there is another interesting challenge that falls into the lot of email marketing choices: ActiveCampaign and Klaviyo. In this comparison we will review the crucial points of both platforms, but we explain why, once again, choosing Klaviyo means you have a leg up.

ActiveCampaign vs Klaviyo: an overview

ActiveCampaign is marketing automation software that offers a wide range of tools to manage your email marketing campaigns.

You can create complex workflows, monitor your contacts and integrate the software with many other marketing and CRM tools.

It is very similar to its competitors, but is a favourite choice because of its practicality. However, the functionality is not always as advanced as in other cases.

Klaviyo: Email Marketing (but also eCommerce)

Klaviyo is one of those that bring several worlds together: it is the hero of email marketing for eCommerce companies, which means you can use it for marketing automation campaigns (as well as SMS) and prefer it for your eCommerce. Its magic lies in its ability to deliver personalised, data-driven experiences for your customers, a must in this day and age.Each company's needs may vary and what works for one may not be the ideal choice for another: with a wide range of Email Marketing & SMS solutions available on the market, our choice fell on Klaviyo.

This platform offers unique advantages, such as customisation based on the behaviour of your target users, integration with various eCommerce platforms and the ability to always have measurable results, making it the all-in-one in the industry.

Find out why we became a Klaviyo partner agency, and why we consider it the most innovative platform on the market.

Activecampaign vs. Klaviyo: let's talk prices

Yes, we also have to deal with the wallet. ActiveCampaign has a pricing model based on the number of contacts in your list. If you have a small or medium-sized list of contacts, that's fine, but as it grows, so does the expense.

Klaviyo, on the other hand, has competitive prices from the start. It is also designed specifically for eCommerce, which means that it is able to offer specialised functions suitable for those with an online shop, and does not base your cost on how much your database will grow. On balance, again we choose Klaviyo.

Workflow automation: email marketing in action

Both platforms have powerful workflow automation tools: ActiveCampaign allows you to create customised workflows, but can take time to master.Klaviyo, on the other hand, is more user-friendly and integrates seamlessly with eCommerce.

It is ideal for those who want to automate their email campaigns efficiently. Find out in this article how to integrate it with Shopify.

Customisation and segmentation

Klaviyo shines in the personalisation and segmentation of campaigns. This is a crucial advantage for eCommerce companies that want to send targeted messages based on customer behaviour.

ActiveCampaign also offers these tools, but it may require a little more effort to achieve the same level of precision as Klaviyo.

Activecampaign vs. Klaviyo: the integrations

Both platforms integrate with many email marketing and CRM tools, but as we anticipate, Klaviyo especially shines when it comes to doing so with eCommerce platforms.

Its integrations with platforms such as Shopify and WooCommerce simplify the management of email marketing campaigns for online shops. Yes, a panacea for working with your lists and managing your online shop at the same time.

Bottom line

In short, if you run an online shop, Klaviyo is the obvious choice for your email marketing strategy. It offers a smoother user experience, eCommerce-specific tools and advanced customisation.

With Klaviyo, you can improve your email marketing campaigns and increase sales.

While ActiveCampaign is versatile, Klaviyo is the undisputed king of email marketing for eCommerce. Investing in Klaviyo is definitely the winning move to grow your online shop.

Want to try Klaviyo for your email marketing? Access our free trial here!