Klaviyo vs. HubSpot for email marketing: a comparison
Are you looking for a platform to enhance your email marketing strategy and you are wondering about the differences between Klaviyo and HubSpot? In this article, you will find the information you need to compare the two platforms.
Klaviyo for Email Marketing & SMS: things to know
Klaviyo has become a benchmark for data-driven personalised marketing, especially in the e-commerce sector. Its strength lies in its ability to analyse customer data to create highly targeted, engaging campaigns in line with individual preferences. It is capable of delivering personalised experiences to customers through detailed data analysis.
Key Features of Klaviyo:
- Data-Driven Campaigns: Klaviyo is known for its in-depth customer data analysis. This enables the creation of targeted and personalised campaigns based on purchase behaviours and customer interactions with your brand.
- Advanced Automation: The platform offers sophisticated automation that allows you to send messages at key points in the customer journey. You can automate complex workflows, including welcome emails, abandoned carts, post-purchase follow-ups, and more.
- E-commerce Integrations: Klaviyo is designed to seamlessly integrate with major e-commerce platforms such as Shopify and WooCommerce. This simplifies customer data synchronisation and enables targeted communications.
HubSpot: what it is and how the all-in-one for Marketing works
HubSpot is a comprehensive solution for marketing, sales and customer service.
Key Features of HubSpot:
- Inbound Marketing: HubSpot is known for the concept of "inbound marketing," which focuses on creating valuable content to organically attract potential customers. This includes blogging, social media, SEO, and more.
- Automation and Lead Management: HubSpot offers powerful automation and lead management tools. You can create automated workflows, assign lead scores based on interactions, and track their journey through the sales cycle.
- Integrated CRM: One of HubSpot's distinctive features is its integrated Customer Relationship Management (CRM) system. This allows for maintaining a centralised database of customers and leads, along with tracking interactions with them.
Klaviyo vs. HubSpot for email marketing: how to choose
Klaviyo offers some excellent eCommerce functionalities because, unlike HubSpot, it is a platform exclusively focused on eCommerce activities. These include:
- Full integration with eCommerce platforms, including major ones like Magento, WooCommerce, Shopify, and BigCommerce.
- Predefined segmentation based on customer browsing behavior, purchase frequency, purchase size, and acquisition source.
- Integrated email series for abandoned carts.
- Triggered autoresponders sent based on customer purchase history.
- Automatically generated product recommendations in emails.
Let's summarize the differences between the two platforms in this table:
Klaviyo vs Hubspot for email marketing: the final choice
Both Klaviyo and HubSpot are powerful marketing automation tools, but they have different approaches.
What makes Klaviyo a superior choice is its exceptional ability to provide extraordinary customization in customer communications. Thanks to its deep integration with leading e-commerce platforms, Klaviyo can gather detailed data on buyer behaviours, enabling businesses to create highly targeted and automated campaigns.
The platform offers advanced tools for email marketing, segmentation and automation, helping companies improve customer engagement and achieve tangible results in the e-commerce sector.
Why choose Klaviyo? Overall, Klaviyo stands out for its ability to deliver concrete results and enhance the customer experience in the highly competitive eCommerce environment.
For these reasons, we believe Klaviyo is the ideal choice for eCommerce marketing. We have, therefore, decided to initiate a partnership with Klaviyo to provide additional support and expertise, with the aim of maximising the potential of this platform and improving the results of your email marketing.
Are you interested in learning more about this platform and how to use it to your advantage? Contact us for a personalised consultation!
Silvia Fiorini
