Klaviyo vs. Shopify for Email Marketing: the differences

If you run an online store, you surely know how important it is to use email marketing to engage your customers and grow your business.

As we have done in several other articles here in the magazine, in this one we compare two email marketing giants, for different reasons: Klaviyo and Shopify Email, the new Shopify app to drive email marketing through the platform.

The two platforms have different uses (specifically marketing automation and eCommerce CMS), and can also be integrated with each other.

In this case, let us see what makes them special in the field of email marketing.

Klaviyo: Power and Customization for Email Marketing

Klaviyo is like a powerful and customizable race car.

We've talked about it in several articles that you can find on our magazine, but we'll also give you some key points here.

Here's what makes it special:

Advanced Segmentation: Klaviyo allows you to divide your customer list into detailed segments based on behaviors and preferences. This means you can send specific messages that resonate with your audience.

Intelligent Automation: With Klaviyo, you can create automated workflows that trigger in response to specific customer events. For example, you can send a follow-up email after a purchase or a reminder for an abandoned cart.

In-Depth Analytics: Klaviyo provides detailed analysis of your campaigns, helping you understand what works best and where you can improve.

Sharp Analytics: Dig into data with in-depth analysis to optimize every aspect of your campaigns and maximize your results.

Shopify Email: Simplicity and Integration Capability as Must-Haves

Shopify Email simplifies your life if you use the platform for your eCommerce, is still free and is a light but easy-to-use version of marketing automation.

Or rather, that of your eCommerce, for sure. We are a Shopify Partner Agency, and you will find various themed content on our website.

Here, we'll give you a taste of the challenge with Klaviyo:

Native Integration: This tool is perfectly integrated with Shopify, which means your store's data is always synchronized. This integration greatly simplifies campaign management.

Ease of Use: Shopify Email is designed to be intuitive, making it an excellent choice for those new to email marketing.

Klaviyo vs. Shopify compared for Email Marketing

The choice between Klaviyo and Shopify for email marketing will depend on your specific eCommerce needs, but you are in good hands, whatever your final decision may be. Some considerations you could make to choose are:

Store Size: If you have a larger store and want advanced customization and automation, Klaviyo might be the right choice. If you have a smaller store and are looking for a simpler solution, Shopify Email may be more suitable.

Budget: Consider your budget. Klaviyo tends to be more expensive than Shopify Email, but it is clearly an all-in-one solution suitable for handling everything (but everything) of your eCommerce communication.

Campaign Complexity: If you are looking for complex and highly automated email marketing campaigns, Klaviyo also offers more power here. Shopify Email is great for simpler, shorter or test campaigns.

Klaviyo vs. Shopify or better Klaviyo and Shopify?

In conclusion, both platforms have their strengths and can be valuable for your online store.

Klaviyo offers a high level of customization and powerful automation features for both email marketing and SMS, while Shopify 'Email', as an app, stands out for its ease of use and seamless integration with its main CMS platform.

The best choice will depend on your specific needs and available resources. And yes, probably rather than choosing between the two, it is better to integrate them together for their different pros.‍

Take the time to evaluate which tool best suits your store and email marketing strategy, but yes: you're in good hands with both.

Get your email marketing off the ground: access the Klaviyo free trial by clicking here!