TikTok Advertising: what are the trends for 2023?

In the world of digital marketing, opportunities change rapidly, and TikTok has been establishing itself as the global superstar for a few years now. With a user base growing faster than Saturday night pizza cravings, the platform born in China offers screaming opportunities for businesses to reach a global audience, especially those who are glued to their screens. It is the future of social media, destined to change even more.

But what are the hot Advertising trends on TikTok for 2023?‍

If you're thinking of collaborating with a TikTok marketing agency, these are the hottest trends, just in time for summer. Let's take a look at some of them together.

Micro and Nano Influencers: Small but Powerful!

To begin with, there are various ways to experiment with an Influencer Marketing strategy, and one super interesting trend in TikTok Advertising is the power of micro and nano influencers. It no longer takes a following of millions of followers to dominate influencer campaigns. Now, the focus is on content creators with a smaller but highly engaged following. If you want to delve deeper into the topic, you can read our white paper. These "miniature" influencers have the power to create authentic content that hits the mark, reaching the heart of their audience, who follow them more attentively. And you know what? This means advertising campaigns that truly make an impact!

User-Generated Content: Top Engagement and Authenticity

Another trend that is rocking TikTok Advertising is the surge of user-generated content. Companies have realized that involving users in the creation of sponsored content is the key to creating authentic connections with the TikTok community. Users feel like an integral part of the campaign itself, making the advertising message resonate with them like a mantra. In this case as well, a TikTok Partner agency can help you develop engaging strategies based on user-generated content.

TikTok Advertising as a Launchpad for Emerging Artists

Music is the daily bread of TikTok, and companies can take advantage of it to discover and promote emerging artists. Collaborating with talented musicians to create unique advertising content can bring a sea of opportunities for brands and media, especially in creative sectors, setting your message apart from the crowd. Particularly in the entertainment, fashion, and beauty industries, this strategy definitely hits the mark on TikTok.

Viral Marketing Campaigns: Riding the Trend Wave

TikTok marketing is the Mecca of trends and viral challenges. Companies can make a big play by creating innovative marketing campaigns, using hashtags as an invitation to a grand party where they talk about the brand. This strategy succeeds in making the brand speak for itself without any drawbacks, increasing awareness and engaging users continuously.

And you know how it goes, a bit of virality never hurts: it's one of the trends destined to stay. In partnership with a specialized agency, it will undoubtedly be easier to devise and execute marketing campaigns that capture the audience's attention at their best.

Bottom line, TikTok Advertising is a gold mine for companies, with a vast and engaging audience. By leveraging the trends of micro and nano influencers, user-generated content, and viral marketing campaigns, companies can give an extra boost to their TikTok advertising strategies and take off.

If you truly want to take advantage of all the opportunities it will offer in the future, now is the time to start and anticipate the upcoming trends!