TikTok Advertising for Conversion Cost Optimization

We have prepared a new case study!

Learn how TikTok Advertising's targeted strategy led to increased conversions and reduced cost per lead in the case study of MUD, an acclaimed makeup academy.

Learn more about our method on advertising for TikTok by exploring this case study.

What's it all about? Download our free PDF of the TikTok advertising case study to learn more about our method and results.

The Client

First, a bit of the story behind: the client is MUD Studio Italia, a professional makeup academy operating worldwide. Their target audience primarily consists of young individuals, and their digital marketing activities aim to generate qualified leads at a sustainable cost. TikTok has proven to be a valuable ally in optimizing conversions and costs through TikTok Advertising.

The Challenge

The real challenge was to qualify leads at a favorable/sustainable cost through campaigns that had an aesthetic impact.Through dedicated work by TikTok Advertising, we led to increased conversions and reduced cost per lead in the case study of MUD, an acclaimed makeup academy.

Want to know how we did it? Download the asset with the strategy and learn more about our method on advertising for TikTok by exploring this case study by reading the free PDF.

Some useful insights that you will find

• The number of conversions increased by 1642% over the previous period.
• The cost per lead decreased by 59.22%.
• The conversion rate improved from 1.80% to 8.16%.
• Overall, during the first half of 2023, campaigns generated over 7 million impressions through TikTok Advertising.

Want to know how we did it?

Download the asset with the strategy: learn more about our method on advertising for TikTok by exploring this case study in the free PDF.