How to prepare for the next generation of SEO: BERT

While you’re reading this article, the search engines industry is experiencing several changes which are profoundly affecting the user’s search results. – I know that now you just want to run and work on your SEO strategy to make sure that your business takes the best out of it, but the reading will be worth it!

Google’s BERT update.

Google’s BERT update has become the most significant impact on the SEO world, and it is time to rediscover it and pay the best of our attention to it.

Biridectional Endocer Representations from Transformers is a deep learning algorithm that is related to natural language processing and helps approach the computer and human understanding and improve Google Search.

Google is striving to improve its Search engine and turn it into the smartest tool by enhancing its ability to understand the complex nuances of searching and the search’s intent.

What is BERT and what does it mean for you?

Biridectional Endocer Representations from Transformers is a neural network-based technique developed to deal with the biggest challenges in natural language processing (NLP). Through BERT anyone in the world can rapidly train their own state-of-the-art question answering system since such a technique can help computers understand all languages as their speakers do.

BERT aims to match searches and results better and helps to rank your business when it is relevant for consumers indeed and optimise your SEO efforts.

Certainly, BERT is here to help but for your business to take the best advantage of it and avoid a decrease of traffic, fist you have to make sure that your website is not poorly written and there’s no lack of clarity.  

The main focus of your website must always be people, your consumers, and then the algorithms. Reflect on why the audience visit and read your site, what do they expect to find in there? If you answer such a question with clarity and logically organise your content, your website will be successfully BERT friendly.

Google intends to improve the search experience and provide users with the best possible answers, which will surely help your business too.

From now on, we will see that the quality of search results will improve dramatically and it is the right time to make sure that you speak the same language of your clients and understand their way of expressing themselves. In this way, your business will be able to rank your website when it is relevant, and you can compete to reach an enormous amount of consumers.

Embracing BERT means embracing success.