Summer sales on Shopify: which trends to know?

The eCommerce world continues its revolution in the retail landscape, maintaining a strong presence regardless of seasonal fluctuations, including the summer season.

With warm weather now underway, brands on Shopify can seize new and promising opportunities. Mobile commerce is expected to exceed $700 billion by 2025, ensuring steady revenue as consumers enjoy outdoor activities.

We recently discussed the updates brought by Shopify Summer Editions 2024, but now let's focus on sales trends. What will be the key trends for Shopify brands under the beach umbrella this summer?

Physical Experiences with Digital Advertising

According to data from Insider Intelligence, digital advertising spending is set to reach $870 billion by 2027.

‍Shopify brands are investing in physical spaces through showrooms, pop-ups, and virtual tours. Organizing pop-ups at local fairs or festivals proves to be a winning strategy for engaging customers.

Retro Fashion and Beauty

Skincare and wellness take center stage, with trends such as Korean skincare and the comeback of skinny jeans.

Meanwhile, the eyelash extension industry is evolving with DIY products and UV treatments. Beauty brands on Shopify should stay current with these trends to remain competitive.

Social Commerce and Flash Sales

Mobile and social commerce are on the rise, with 47% of Gen Z preferring online shopping.

Organizing flash sales and live events on social platforms is an excellent way to attract new customers and capitalize on FOMO (fear of missing out).

Sustainable Products

Consumers increasingly prioritize sustainability, with 60% willing to pay more for eco-friendly products.

‍Shopify merchants offering sustainable products like organic skincare and recycled fashion have a competitive edge.

Influencer Marketing (Yes, Again)

Partnerships with influencers remain crucial for sales. Athlete influencers, in particular, deliver excellent results for fashion and beauty brands.

‍Shopify's Collabs tool simplifies these collaborations.

AI to Enhance Shopping Experience

Shopify Magic uses artificial intelligence to provide product recommendations and email marketing assistance, enhancing the shopping experience for customers.

Simplified Dropshipping and Sourcing

Shopify's new Collective offering simplifies product sourcing, allowing brands to expand inventory seamlessly. With Marketplace Connect, merchants can manage sales across multiple channels effortlessly.

By leveraging these trends and the latest Shopify features, eCommerce brands can maximize the opportunities of summer 2024.

If you wish to boost your eCommerce summer sale season to success, ask us how: RichClicks is a Shopify Partner Agency!

Whether promoting eco-friendly products, partnering with influencers, offering personalized shopping experiences with AI, or expanding sourcing strategies, Shopify retailers are poised to thrive in the dynamic world of online retail.