Bombafit: +122% increase in conversions with Klaviyo

Bombafit is a fitness brand that offers high-quality products for both men and women. The brand's primary goal is to help people achieve their fitness goals by providing functional, fashionable, and affordable clothing.

In this article, we will examine how Bombafit tackled the task of enhancing their email marketing strategies with Klaviyo, exploring the hows and whys behind its critical role in reaching a broader audience.

The Challenge

The competitive landscape in which the brand operates necessitated a strengthening of email marketing strategies to increase sales and gain a competitive edge.

In approaching the challenge, our decision to utilize Klaviyo's marketing automation was driven by the desire to fully leverage its advanced features to create highly personalized and targeted email marketing campaigns.

The primary goal was to actively engage customers by offering them a unique and personalized shopping experience: in an ever-evolving market, it is essential to adapt our marketing strategies to meet the changing needs of consumers and remain competitive.

By using Klaviyo as the primary tool for our email marketing campaigns, we aimed to achieve a significant increase in sales and an overall improvement in the brand's market performance.

Approach and Implementations

We addressed the challenge of maximizing conversions for Bombafit by employing a targeted strategy through the Klaviyo platform, particularly for implementing abandoned cart and checkout initiation email flows.

By adopting a strategy focused on the effective use of behavioral data from website visitors, thanks to Klaviyo, we created a targeted email flow for users who abandoned their carts or started the checkout process without completing it.

This email flow was designed to engage users in three steps, with the third step including the sending of a discount coupon to encourage conversion.

This strategy allowed us to intercept users at a crucial stage of the purchasing process and provide them with an incentive to complete the purchase.

Thanks to this personalization and the timeliness of communications, we were able to maximize conversions and improve the overall effectiveness of Bombafit's marketing strategies.

Results

Open Rate and Click Rate

In the last 30 days, the results of our email marketing strategy have been remarkable: the email open rate was 41.48%, while the click rate reached 2.30%.

Conversions

Even more significant was the comparison with the first quarter of 2023, before the implementation of Klaviyo.

Let ‘s compare the period of its activation with the previous one:

During that period, without Klaviyo, conversions generated through emails were insignificant compared to the first quarter of this year, with an increase of over 999%.

In conclusion, these data highlight the effectiveness of our targeted strategy using Klaviyo in maximizing conversions and improving interaction with Bombafit's audience.