+130% ROAS with Criteo and Meta Ads: a case study

In a saturated digital market, where consumers are exposed to numerous advertising messages, it is essential to adopt effective strategies to regain the attention of users who leave the site without completing a purchase.

‍This requires a personalized approach with relevant messages.

Let’s examine the case study of Loverlock, a brand that implemented an innovative strategy to increase sales and maximize return on advertising spend (ROAS) by optimizing the budget for each campaign.

By focusing on medium-high-end products with high margins, Loverlock aimed to increase revenue and profitability.

Through advanced technologies, such as ad personalization based on user behavior, the brand transformed potential losses into conversion opportunities.

The Challenge

The main difficulty was reconnecting with users who had abandoned the site, offering them personalized and relevant messages.

Traditional advertising campaigns often fail to rekindle the interest of visitors, thus missing valuable conversion opportunities.

In this situation, Criteo Ads proved to be an ideal solution, thanks to its Dynamic Ads technology, which adapts ads to user browsing behavior.

The Strategy

Starting in September, significant changes were implemented in the campaign:

• Activation of Showcase Ads: On September 25, a new Showcase ad format themed around loyalty was launched, promoting enrollment in the loyalty program.
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• Testing on Meta: Starting September 22, tests were initiated with Criteo banners on Meta publishers, yielding remarkable results. With a ROAS of 5.46 and a CVR of 1%, these banners outperformed performance on the Open Web, demonstrating the importance of diversifying advertising channels.

The Results

The optimizations led to a significant increase in performance, with a ROAS increase of 130% and sales growth of 171% between September and October.

The choice of Criteo as the retargeting platform proved to be a strategic decision, recommended by the consultant to address the growing challenges of the digital marketing landscape.

Criteo's extensive distribution network represents an additional strength: the ability to reach users across multiple platforms, from websites to social media, ensures maximum visibility and brand recognition.

This broad coverage is crucial for reacquiring the attention of those who abandoned the site, thus representing a significant opportunity to convert interest into sales.

In particular, the dynamic banners on Meta achieved exceptional results, with a ROAS of 5.46 and a CTR of 9%, demonstrating how this placement significantly enhanced the overall campaign performance.

Conclusions

The choice of Criteo proved to be a winning strategy for Loverlock, leading to a remarkable increase in sales and ROAS in a short period of time.

Through advanced targeting and dynamic ad personalization, the brand was able to optimize its advertising campaigns, ensuring sustainable and measurable growth.

This case study demonstrates how a well-planned and diversified strategy, combining the power of retargeting and the advanced personalization of Criteo, can make a difference in terms of results.