SAIS Autolinee

The Client

SAIS Autolinee is a renowned Sicilian transportation company that has made history in the transport sector on the island since 1926.‍

In many Sicilian provinces, when someone needs to take a bus, they simply say, “I’m going to take the SAIS bus”.

This brand has become synonymous with travel, representing the experience of a company that has characterized the world of bus lines in Sicily for almost a century, covering thousands of kilometers from north to south of the Italian boot.

The Challenge

The client entrusted RichClicks with the redesign and development of their website, which was outdated and reminiscent of the 1990s.

Thanks to the success achieved with the renewal and restyling project, which improved both functionality and visual appearance, RichClicks faced a new challenge: ensuring that the choices made were the best possible.

This was achieved through a comprehensive analysis of User Experience (UX) and User Interface (UI), which allowed for the identification and improvement of potential obstacles to the user experience.

Challenges Faced by RichClicks Included:

• Evaluating the Impact of New Features

‍After the recent redesign of the site, it was essential to verify whether the choices made based on internal experience and know-how were consistent in terms of UX/UI.

• Improving User Experience

‍Usability is fundamental for enabling users to achieve their goals on the site quickly and effectively, without frustration.

• Increasing Conversion Rate

‍Facilitating the user’s journey towards conversion is crucial for an e-commerce project. The objective was to identify and resolve any flaws or obstacles in the conversion processes.

• Reducing Bounce Rate

‍Analyzing usability to identify the causes of bounce and taking measures to reduce it.

• Optimizing Interactions

‍Understanding how users interact with the site helps improve page structure and information organization.

• Improving Accessibility

‍Identifying barriers for users with disabilities and making changes to make the site more accessible to everyone.

Our Approach

RichClicks adopted a comprehensive approach to usability analysis of the website, utilizing two complementary methodologies:

Usability Analysis via Hotjar‍

Hotjar is a platform that allowed for the collection of data on the user experience through heatmaps, session recordings, user feedback, and funnel analysis.

This tool highlighted problematic areas of the site and revealed points where users encountered difficulties.

Surveys of Real Users

‍Surveys were conducted with real users of the site, gathering detailed feedback through open and closed-ended questions.

These surveys provided a direct insight into users’ opinions and experiences.

Combining the data collected from both methodologies made it possible to obtain a comprehensive view of the site’s performance in terms of usability.

The Results

The results of the usability analysis demonstrated a significant improvement in the site’s performance:

• The Bounce Rate from organic traffic decreased by -15.34% compared to the previous period.
• The Conversion Rate from organic traffic increased by +10.77%.
• Core Web Vitals issues were resolved, further improving the quality of the site.

These results demonstrate the success of RichClicks in enhancing the user experience and increasing the effectiveness of the SAIS Autolinee website.